As Canada’s newest direct bank, Zag Bank’s mandate is to give its brand a compelling voice on social media and to build a social ecosystem that makes it easy for people connect with the brand. We’re happy to say that thirdstream is helping Zag do this by posting, monitoring and then engaging in conversations with their online community. These conversations include everything from assisting with client services inquiries to sharing news and culture.
Our director of social media Kristy Jahn-Smith, who oversees thirdstream’s involvement in Zag Bank’s social engagement, says ‘Zag’s direct banking model is well served by people reaching out through social. It’s a great way to build value in both self-service and peer service’.
It’s also a lot of fun. Jahn-Smith says she loves working in this capacity with Zag. ‘The real time nature of it. Immediate feedback, immediate help. It keeps us on our toes and helps our team to stay very engaged in what’s happening and working in social media engagement.’