Kathy brings a unique combination of creative, strategic and business experience to her role as thirdstream’s creative director. A talented copywriter, she’s instrumental in helping us – and our clients – tell a brand story with a fresh voice that rings with authenticity. She’s able to do this because she’s got a knack for hearing subtext, making her a writer who knows how to get to the heart of what people want to say in a way that makes others want to hear it. As our creative director, she’s a perceptive, intuitive thinker who believes that collaboration is the path to innovation, excellence and the best possible product and end-user experience. Kathy’s been a key player in our business since our ‘way back’ days. She’s worked with hundreds of clients and played a central creative and strategic role in helping many Canadian credit unions get results and win national advertising awards. Oh yeah … she’s is also an accomplished musician, educator, university instructor and choral conductor.
Here are some other interesting facts about our creative director.
Tell us about yourself
Hmmm. I’m a professional eclectic with a background in music, education, writing and business. I’m a full-on Pisces and a fan of words, authenticity, people and beautiful innovation. And I love how all of this comes together in my role as creative director.
When did you join the thirdstream team?
Officially started as copywriter in 2004 but I’ve been on this crazy bus since our earliest days as a web development company.
What is your role with thirdstream?
Creative director, marketing, copywriter and user experience design.
What appeals to you most about the work you do with thirdstream?
I love our collaborative philosophy and commitment to living at the crossroads of creativity, innovation, strategy and integrity.
What do you appreciate the most about being part of this team?
I love the regard we have for one another’s skills and talents. The people on our team challenge me (in a good way) to learn and evolve professionally. They’re also really good people – grounded, balanced, fun and funny. I’m proud to be a part of it.
Now for the fun stuff
Milk River, AB
Lethbridge with long-term stops in Halifax, Vancouver and New Haven, CT.
Grew up in which decade?
70’s and 80’s.
Biggest musical (or other) influence
I’m drawn to singer/songwriters and artists who know how to treat a melody. Ella Fitzgerald is my absolute fave because she sang the face off of every tune she ever recorded.
Favourite tune/band on your ipod right now
I’m always happy when Leonard Cohen, Bob Dylan, Adele or Johnny Cash stroll through my playlist.
Huge fan of
Meaningful connection and saying it like it is.
Family you’d like to mention?
I’m married to the boss (CEO Christian Clapton) and ridiculously proud mother of 3 sweet humans and one Yorkshire Terrier.
You’re happiest when
I’m in the mountains with my family. Disneyland is a close second.
By day, really (really) good coffee. By night, a cold glass of Sauvignon Blanc.
My husband and his endless tenacity.
Greatest achievement (so far)
Still working on it, but I’d have to say my happy, healthy family is pretty much the best of the best so far.