1. What are the top things I can do to increase engagement? Build an audience and continually seek new ways to grow that audience (i.e. Likes campaigns, contests, incentives, ads). Pay for placement (ads). Use planning tools to develop strategy and schedule activities. Always strive to create content that is likeable and shareable. Use high-quality images. Provide your followers with value. Look for ways to engage your internal team. 2. What happens when a Facebook post is bo