With an ever-increasing margin squeeze and stronger competition for rates and new clients, we know that you’re faced with bigger challenges than ever before. Getting insight into what you need to do to attract, acquire and engage new business (and people) in the online space is becoming fundamental to your strategy. We chatted about this at our April 1st ‘All the Things’ webinar. Here’s a recap of the top insights that came out of that discussion. Psst … there’s also a link t

1. What are the top things I can do to increase engagement? Build an audience and continually seek new ways to grow that audience (i.e. Likes campaigns, contests, incentives, ads). Pay for placement (ads). Use planning tools to develop strategy and schedule activities. Always strive to create content that is likeable and shareable. Use high-quality images. Provide your followers with value. Look for ways to engage your internal team. 2. What happens when a Facebook post is bo